Every other provider answers by sending the shopper somewhere else. Arus AI answers\
in the widget, on your product page, from that product's knowledge base.

Because it runs on your side, each reply comes out of your monthly **AI replies**\
allowance. It needs a paid plan.

![](https://support.aruslabs.co/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBJdz09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--83f586d8c7d5dd82c0e964ecda195c68e2b91af8/screenshot%2010.jpg?cw_image_width=685px)

> 📷  The widget mid-conversation, with a shopper question and an Arus AI answer visible.

## How it behaves

It answers from the knowledge base of the product being viewed, and it's instructed\
to stay on that product rather than give general shopping advice. It remembers the\
conversation, so follow-ups like "and in blue?" work properly. If a product has no\
knowledge base it says so instead of inventing an answer.

## Turning it on

**Settings → Manage providers → Arus AI (Instant answers in-store chat)**, then set\
it as your **Default AI provider** so shoppers get it without having to choose.

On the free plan the option is there but locked.

## Renaming it

On a paid plan, **Settings → Store AI name** lets you call it whatever you want —\
AcmeGPT, Ask Nadia, your brand name. The name shows up in the widget and in your\
Questions list.

On the free plan it's always called Arus AI. If you set a custom name and later\
downgrade, the widget goes back to the default rather than showing a name you're no\
longer paying for. Upgrade again and your name comes back.

## Reading the conversations

Arus AI conversations show up in **Questions** with the full transcript. Shoppers who\
were logged in link through to their Shopify customer record; everyone else shows as\
an anonymous visitor. See\
[See what shoppers are asking](/hc/askanyai/en/articles/questions-and-conversations).