The **Questions** page lists every question shoppers have asked through the widget,\
newest first.

\
![](https://support.aruslabs.co/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBJQT09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--4a0f339419d638e8c20834143542ddb78dfb772d/screenshot%208.jpg?cw_image_width=652px)

> 📷 The Questions tab with a dozen or so rows, showing the Product, Source and Shopper columns.

## The columns

**Product** is the product page the question came from.

**Source** is which AI it went to: your store AI, ChatGPT, Claude, Perplexity, Grok,\
or Copy prompt.

**Shopper** links through to the Shopify customer page if they were logged in.\
Everyone else shows as an anonymous visitor.

## Views and filters

**All** shows everything. **Chat** narrows it to Arus AI conversations, which are the\
only ones with a full back-and-forth — the external providers hand off, and the rest\
of that conversation happens where you can't see it.

You can also search the text and filter by source or by shopper.

## Why it's worth reading every week

Every question here is a shopper telling you something your product page didn't say.

If the same question keeps coming up on one product, put the answer in that\
product's description and regenerate its knowledge base. If it comes up across lots\
of products, it's usually a policy question — shipping, returns, sizing — and belongs\
somewhere global.

Questions that got a weak answer usually mean a thin knowledge base, so check that\
product's FAQ tab.

You can also see the questions for a single product on its detail page, under\
**Questions asked**.