Ask Any AI puts a widget on your product pages. A shopper types a question\
about the product they're looking at and gets an answer right there, instead of\
emailing you and waiting a day for a reply.

![](https://support.aruslabs.co/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBGUT09IiwiZXhwIjpudWxsLCJwdXIiOiJibG9iX2lkIn19--1947e5757caabfd3895c9466a94d4eb96d137d98/screenshot%201.jpg?cw_image_width=634px)

> 📷  The widget live on a storefront product page, with a question typed into it.

## How it works

There are two parts to it.

**You index your products.** The app reads what you've already written — the product\
title, description, vendor and product type — and turns it into a structured\
description, a spec sheet, an FAQ, and a list of questions shoppers are likely to\
ask. It works from your own product content rather than searching the web.

**You add the widget to your theme.** After that it shows up automatically on every\
product you've indexed. You only do this once.

## Who answers the question

You choose which AIs are available, in **Settings → Manage providers**.

**Arus AI** answers inside the widget, on your site, using that product's knowledge\
base. It needs a paid plan.

**ChatGPT, Claude, Perplexity and Grok** open in a new tab with the shopper's\
question already filled in, along with a link to your product's details so they\
answer about the right thing.

**Copy prompt** just puts the question on the clipboard for the shopper to paste\
wherever they want.

The difference is worth understanding before you pick a default. Arus AI keeps the\
shopper on your product page, and you can read the conversation afterwards in the\
Questions tab. The others send the shopper away, and all you see is that they left.

## What it costs you

Two meters, both resetting monthly:

* **AI generations** go down when you index or regenerate a product.

* **AI replies** go down when Arus AI answers a shopper.

Sending someone to ChatGPT costs you nothing, because ChatGPT does the work.

## Next steps

* [Set up Ask Any AI in five minutes](/hc/askanyai/en/articles/setup-guide)

* [How product indexing works](/hc/askanyai/en/articles/how-indexing-works)