Your usage is measured on two separate meters. They don't share a pool, so running
out of one doesn't affect the other. Both reset every 30 days with your billing
cycle.
📷 The stats row on the app home page: Impressions, AI generations and AI replies with their progress bars.
AI generations
These get spent when the app writes something for you.
| Action | Cost |
|---|---|
| Index a product (knowledge base and questions together) | 1 |
| Regenerate just the knowledge base | 1 |
| Regenerate just the predefined questions | 1 |
| Edit a knowledge base by hand | 0 |
| Restore storefront data | 0 |
It's mostly a setup cost. Indexing 300 products uses 300, and the month after you
might use five, on products you've since edited.
AI replies
These get spent when Arus AI answers a shopper. One reply, one credit.
These are free:
-
Sending a shopper off to ChatGPT, Claude, Perplexity or Grok, since the answer is
generated on their side. -
The copy-prompt option.
-
Widget impressions. Shoppers seeing the widget costs nothing — only answering does.
Keeping an eye on them
Both are on the app home page as live counters. Generations show as used out of your
limit, and replies do the same, or show a running total if you're on Pro's unlimited
allowance.
Check generations before a bulk index. Check replies if you've just made Arus AI your
default provider on a busy store, since that's the change that actually moves the
number.