There are four plans. They don't limit how many products you can have — what differs
is how much AI you get through each month.
| Free | Starter | Plus | Pro | |
|---|---|---|---|---|
| Price per month | $0 | $10 | $30 | $50 |
| AI generations | 10 | 100 | 500 | 1,000 |
| AI replies | 100 | 1,000 | 5,000 | Unlimited* |
| Arus AI in-store chat | Yes | Yes | Yes | Yes |
| Rename your store AI | — | Yes | Yes | Yes |
| Widget customization | Yes | Yes | Yes | Yes |
| All AI providers | Yes | Yes | Yes | Yes |
| Support | Live chat | Live chat | Live chat |
- Unlimited under fair use. There's a background ceiling of 20,000 replies a month,
which normal storefront traffic won't get near.
📷 The Billing page showing the four plan cards with the current plan marked.
Free trial
Every paid plan comes with a 7-day free trial. You're not charged until it ends, and
you can cancel during the trial without paying anything.
Billing
It goes through Shopify and appears on your normal Shopify invoice. There's no
separate card or account. Change or cancel from Billing in the app.
Picking a plan
Look at the two meters rather than your catalog size.
Generations are mostly a one-off cost — a 200-product catalog needs 200 generations
to index, then only a handful a month after that for products you edit. Plus, at $30
for 500 generations, covers that initial run comfortably.
Replies are ongoing and go up with traffic, but only Arus AI spends them. If you set
ChatGPT as your default provider, even a busy store will use very few.
Starting on Free, indexing ten products and seeing what comes out is a reasonable
way to work out which plan you actually need.
Changing plans
Upgrade whenever you like and the new allowance applies immediately. Downgrading
keeps all your knowledge bases — you just get a smaller monthly allowance, and the
paid-only features (Arus AI chat, your custom AI name) switch off until you upgrade
again.